Criterion Capital · Planning Portfolio · London Hero · 07 / 08

Conica Studio · Case Study Index · 07 / 08

Criterion Capital

Planning portfolio for one of London's largest private landowners.

Location

London

Client type

Direct developer
engagement

Project type

Planning
visualization

Portfolio

4 schemes

Enquire

Email the studio

01 / 02 — Project & role

Overview

Conica Studio has worked directly with Criterion Capital — the largest landowner in the Piccadilly Circus and Leicester Square corridor, with over $9bn AUM — on planning visualizations for multiple repositioning schemes across their London portfolio.

Approach

Criterion Capital's strategy is rooted in adaptive reuse: transforming obsolete commercial and industrial buildings into new residential, hospitality, and mixed-use assets. Our role has been to produce technically accurate, context-sensitive visualization calibrated for planning submission and consultation, imagery that communicates architectural intent while meeting the evidentiary standards expected by planning authorities.

Portfolio

Dalston Kingsland·Wellington Works·Colliers·Eccleston

Role

Direct-to-client planning visualization

$9bn AUM·4 Schemes·Direct Client Engagement

Index — 04 · Portfolio · Four schemes

Schemes 01–04

Scheme — 01 / 04

Wellington Works

London · Planning visualization

Plate · 2026 01 / 03

Public realm · TowerPlanning

Wellington Works pedestrian street with rail tracks

Plate · 2026 02 / 03

Pedestrian spinePlanning

Wellington Works garden approach to tower

Plate · 2026 03 / 03

Garden approachPlanning

Scheme — 02 / 04

Colliers

London · Planning visualization

Plate · 2025 01 / 04

Civic frontagePlanning

Plate · 2025 02 / 04

Cluster massingPlanning

Plate · 2025 03 / 04

High-street contextPlanning

Plate · 2025 · Night 04 / 04

Night view · WaterwayPlanning

Scheme — 03 / 04

Eccleston

London · Planning visualization · Zedwell hospitality

Plate · 2025 01 / 03

Street elevationPlanning

Eccleston entrance approach with autumn planting

Plate · 2025 02 / 03

Entrance approachPlanning

Plate · 2025 · Interior 03 / 03

Lobby · InteriorPlanning

Scheme — 04 / 04

Dalston Kingsland

London · Planning visualization · with Buckley Gray Yeoman

Plate · 2024 01 / 05

Courtyard · Bridge linkPlanning

Dalston Kingsland tower view from street

Plate · 2024 02 / 05

Street contextPlanning

Plate · 2024 03 / 05

Terrace · DuskPlanning

Dalston Kingsland park elevation in autumn

Plate · 2024 04 / 05

Park elevationPlanning

Plate · 2024 05 / 05

Existing contextPlanning

Working on something similar

Running a planning portfolio that needs context-accurate visualization?

We work directly with developers on planning submissions, consultation imagery, and inquiry-grade visualization — calibrated for the evidentiary standards of planning authorities, not marketing gloss.

Book a 20-minute intro call Email the studio

Credits

ClientCriterion Capital — Direct

Project typePlanning visualization

LocationLondon

VisualizationConica Studio

Commissions

Let's talk.

Have a project in mind? We'd love to hear about it.

Book a 20-minute intro call Email the studio

Next commission

Commission 08 / 08

Buckley Gray Yeoman · Six-year collaboration ↑ Return to top

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